Television for agricultural business decisions.
Every topic covered is first measured by this standard. The Market Journal crew is determined to help the agricultural producer improve his or her bottom line, to help make the business more profitable. Market Journal is produced in partnership with the Nebraska Rural Radio Network.

This Week's Show
July 18, 2025
In The Field Update | Weed control in corn
Weed control in row crops continues to be one of the big challenges for producers each growing season. Just a few weeks ago, our team attended the 2025 Nebraska Extension Weed Management Field Day near Clay Center. While we were there, we learned more about the latest research underway--and picked up some valuable advice on how to stay ahead of weeds in your corn fields.
Nebraska Agricultural Youth Institute | Steve White
The Nebraska Agricultural Youth Institute is a weeklong experience for high school juniors and seniors from across Nebraska to learn more about career opportunities within agriculture. Steve White has more on this educational experience.
Joining us this week to discuss the current trends in the cattle markets is our friend Kyle Bumsted.
We've seen showers popping up across the state and plenty of heat to boot. How are things looking over the week ahead? Market Journal Chief Meteorologist Eric Hunt has the forecast.
CropTalk | Data Driven Irrigation
Evapotranspiration refers to the total amount of water lost from soil and plants. More irrigators are using data-driven tools to improve water use efficiency, boost yields, and maximize their return on investment.
Broadcast Schedule:
Nebraska Public Media: Saturday at 7:00 a.m. CT | Nebraska Public Media World: Sunday at 9:00 a.m. CT & Monday at 8:00 a.m. CT | The Rural Channel: Tuesday at 8:00 p.m. CT | RFD TV: Daily during Market Day Report starting at 9 a.m. CT
Contact Us
Market Journal Television
University of Nebraska-Lincoln
P.O. Box 830918
Lincoln, Nebraska 68583-0918
E-mail: marketjournal@unl.edu
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