Television for agricultural business decisions.
Every topic covered is first measured by this standard. The Market Journal crew is determined to help the agricultural producer improve his or her bottom line, to help make the business more profitable. Market Journal is produced in partnership with the Nebraska Rural Radio Network.
This Week's Show
August 28, 2026
Western Sugar | Scotts Bluff, Nebraska
The Market Journal team stopped by Western Sugar, for a behind-the-scenes look at how Nebraska-grown sugar beets are transformed into the sugar products we use every day.
4-H at the State Fair | Steve White
The opening weekend of the Nebraska State Fair puts 4-h youth from across the state in the spotlight. And the program's reach extends well beyond the fairgrounds, with Nebraska Extension reaching nearly one-in-three young people in the state.
In the Markets | Mike Zuzolo
Grain markets have staged an unexpected pre-harvest rally, fueled by growing questions about U.S. crop potential, stronger demand and renewed concerns over grain movement out of the Black Sea. Meanwhile, cattle futures continue working through a sharp correction--but may be closer to absorbing the bearish news. Joining us to break it all down is Mike Zuzolo, President of Global Commodity Analytics.
Weekly Weather Forecast
For the latest on conditions across Nebraska and the outlook ahead, Extension Ag Climatologist Eric Hunt has the Forecast.
Western Nebraska Water Concerns
Years of drought have put increasing pressure on water resources across the Nebraska Panhandle. For irrigated producers, that raises important questions about water availability and how to manage through another dry growing season. Nebraska Extension Educator Gary Stone explains what producers are facing.
Content
Broadcast Schedule:
Nebraska Public Media: Saturday at 7:00 a.m. CT | Nebraska Public Media World: Sunday at 9:00 a.m. CT & Monday at 8:00 a.m. CT | The Rural Channel: Tuesday at 8:00 p.m. CT | RFD TV: Daily during Market Day Report starting at 9 a.m. CT
Contact Us
Market Journal Television
University of Nebraska-Lincoln
P.O. Box 830918
Lincoln, Nebraska 68583-0918
E-mail: marketjournal@unl.edu
If you need an episode transcript, in accordance with ADA, call 402-472-3019.
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