Television for agricultural business decisions.
Every topic covered is first measured by this standard. The Market Journal crew is determined to help the agricultural producer improve his or her bottom line, to help make the business more profitable. Market Journal is produced in partnership with the Nebraska Rural Radio Network.
This Week's Show
October 9, 2026
Tax Exempt Diesel
President Donald Trump was in Nebraska this week for a campaign rally, but his visit also included action with direct implications for agriculture. Trump signed an executive order aimed at easing diesel costs for farmers, ranchers and truckers. Learn More.
Mike Johanns | Heuermann Lecture Preview
Former Governor. Former U.S. Senator. Former U.S. Ag Secretary. Mike Johanns has seen American agriculture from just about every angle. He was back in Lincoln recently for the latest Heuermann Lecture, where he spoke about rural vitality, agricultural innovation and the future of Nebraska.
Cattle Markets | Ross Baldwin
Cattle futures saw a big move higher early this week, with live cattle posting sharp gains and feeders surging even more. The rally came despite little in the way of fresh fundamental news, leading many traders to point to money flow and fund buying as the biggest driver. Bryce caught up with Ross Baldwin Wednesday afternoon to break down what's behind the move and what he's watching next in the cattle markets.
Harvest Forecast | Eric Hunt
With harvest activity picking back up following recent rainfall, what does mother nature has in store, and can producers expect a good window to keep those combines rolling over the next seven to ten days? Nebraska Extension's Eric hunt has the answer.
Disaster Preparation | Nebraska Extension
Nebraska has seen a little bit of everything when it comes to disasters this year. From tornadoes and flooding to devastating wildfires. Those events have impacted communities across the state and served as a reminder that disaster can strike with little warning. So, how prepared are you and your family if it happens? That was one of the questions being put to Husker Harvest Days attendees this year inside Nebraska Extension's Big Red Building.
CropTalk | Waverly, NE
On this weeks Crop Talk, the Market Journal team found themselves in Waverly, Nebraska. Bryce caught up with a local producer to check in on Harvest progress.
Content
Broadcast Schedule:
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Market Journal Television
University of Nebraska-Lincoln
P.O. Box 830918
Lincoln, Nebraska 68583-0918
E-mail: marketjournal@unl.edu
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