Television for agricultural business decisions.
Every topic covered is first measured by this standard. The Market Journal crew is determined to help the agricultural producer improve his or her bottom line, to help make the business more profitable. Market Journal is produced in partnership with the Nebraska Rural Radio Network.
This Week's Show
July 10, 2026
Nitrogen Efficiency
Nitrogen plays a critical role in corn production, but applying the right amount at the right time is key to both productivity and stewardship. Through the Nebraska nitrogen initiative, the University of Nebraska’s Institute of Agriculture and Natural Resources is working with natural resources districts to give producers the tools they need to make more informed nitrogen management decisions.
Learn More
nrdnet.org/news/03-13-2026/nebraska-nitrogen-use-efficiency-program-launched-2026-growing-season
https://cropwatch.unl.edu/nebraskas-nitrogen-reduction-incentive-act-niria-program-opens-2026-applications/
Busy Beekeepers | Kiowa Honey Company
When most people think of honeybees, they picture a few hives sitting in a backyard. But commercial beekeeping is a very different operation. For one western Nebraska family, producing honey means moving thousands of colonies more than 20 hours between California and Nebraska each year.
In the Markets | Doug Simon
After a sharp rally to start the week, the grain markets have spent the last few days digesting those gains. Traders are continuing to monitor weather across the corn belt, strong export activity and the critical pollination period for much of this year's corn crop. To help us break it all down, we're joined this week by Doug Simon of Tredas.
Extended Forecast | Eric Hunt
We saw a little bit of everything across Nebraska over the fourth of July weekend. This week, you're taking a longer-term look at the weather pattern. How are the rest of the summer months shaping up? Nebraska Extension Meteorologist Eric Hunt has the Forecast.
NASA ACRES Program
When most people think of NASA, they think of space exploration. But the agency is also helping advance agriculture. Nebraska has now joined NASA's Acres Farm Innovation Ambassador Program, which connects producers with satellite imagery, on-farm data and digital tools to support better management decisions
Learn More
https://agronomy.unl.edu/news/nebraska-joins-nasa-acres-farm-innovation-ambassador-team/
Content
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University of Nebraska-Lincoln
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E-mail: marketjournal@unl.edu
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