Television for agricultural business decisions.
Every topic covered is first measured by this standard. The Market Journal crew is determined to help the agricultural producer improve his or her bottom line, to help make the business more profitable. Market Journal is produced in partnership with the Nebraska Rural Radio Network.
This Week's Show
September 18, 2026
University of Nebraska | Digital Ag Hub
Nebraska researchers have developed a wide array of digital tools that aid producers in managing nutrient application, improving animal welfare, mitigating spray drift, conserving water and much more. These tools are tested on Nebraska’s 40,000 research acres at sites across the state, or through Nebraska’s On-Farm Research Network, in which participating producers work with Nebraska Extension to test new tools and management strategies on their own operations. Join us as we learn more about UNL’s Digital Ag Hub.
Beef Quality Assurance
Beef Quality Assurance is a nationally coordinated, state implemented program that provides systematic information to U.S. beef producers and beef consumers of how common-sense husbandry techniques can be coupled with accepted scientific knowledge to raise cattle under optimum management and environmental conditions. Cattle handling is a big topic this year and we had the chance to catch up with a couple BQA experts at this year’s Husker Harvest Days.
The Producer Perspective | Husker Harvest Days
Rural Radio Network’s Alex Makovicka discusses how things are looking in fields and pastures with a pair of Nebraska Producers at this year’s Husker Harvest Days.
Grain Markets with Jeff Peterson
Rural Radio Network’s Lincey Shippy sits down with Hertland Farm Partners president, Jeff Peterson to break down the current Trends in the grain Markets.
Fall is upon us | Eric Hunt
With a bit of precipitation falling across Nebraska this week, what can we expect from the weather in the days ahead? Market Journal Chief Meteorologist Eric Hunt has your weekly weather forecast.
Cover Crop Plot Demonstration | Husker Harvest Days
Learn how cover crops can help with everything from nitrogen adjustment to soil development with RRN Field reporter Chad Moyer.
Content
Broadcast Schedule:
Nebraska Public Media: Saturday at 7:00 a.m. CT | Nebraska Public Media World: Sunday at 9:00 a.m. CT & Monday at 8:00 a.m. CT | The Rural Channel: Tuesday at 8:00 p.m. CT | RFD TV: Daily during Market Day Report starting at 9 a.m. CT
Contact Us
Market Journal Television
University of Nebraska-Lincoln
P.O. Box 830918
Lincoln, Nebraska 68583-0918
E-mail: marketjournal@unl.edu
If you need an episode transcript, in accordance with ADA, call 402-472-3019.
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