Television for agricultural business decisions.
Every topic covered is first measured by this standard. The Market Journal crew is determined to help the agricultural producer improve his or her bottom line, to help make the business more profitable. Market Journal is produced in partnership with the Nebraska Rural Radio Network.

This Week's Show
May 9, 2025
In The Field | Planting Progress
Late last week, we made a stop just outside of Hampton, Nebraska to catch up with a local producer and see how things are coming along this planting season. Here’s what he had to say about the progress on his operation.
History and Future of Reinke Manufacturing
Back in 1954, Richard Reinke started his business on a family farm manufacturing structural components for farm and commercial buildings, with a focus on chicken houses and laminated rafters. By the late '60s, Reinke introduced the electrogator center pivot irrigation system, and the company has been a staple in irrigation ever since.
There's been some buzz this week about a U.S.-China delegation meeting in Switzerland, and that news gave the grain markets a little boost. To talk about that and a few other developments, we're joined by Darin Fessler, Market Strategist and Futures Trader with Lakefront Futures and Options.
We've had some great weather for planting lately. But is there any chance for precipitation in the days ahead? With Nebraska Extension Ag Climatologist and Market Journal Chief Meteorologist Eric Hunt has the forecast.
Based at the West Central Research, Extension, and Education Center, the lab works to support efficient, smart irrigation strategies. And here's the best part--if you can't get to them, they'll come to you. We recently caught up with the team to learn how their Mobile Irrigation Testing Lab is helping producers improve irrigation efficiency right in their own fields.
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