Television for agricultural business decisions.
Every topic covered is first measured by this standard. The Market Journal crew is determined to help the agricultural producer improve his or her bottom line, to help make the business more profitable. Market Journal is produced in partnership with the Nebraska Rural Radio Network.

This Week's Show
October 17, 2025
In The Field | Harvest Update, Litchfield, Nebraska
Let's check in on harvest progress out in the field. Joining us this week is Ethan Zoreb from Litchfield, Nebraska.
Lawmakers in the beef state consider changes to the brand law. Nebraska cattle producers are divided over how to modernize the system that's long protected ownership and identity in the beef state. Steve White brings us more from Kearney.
When it comes to keeping your cattle well-fed through the winter months, it's a safe bet you'll be leaning on a good supply of hay but remember, not all hay is created equal. It’s a good idea to have your hay tested so you know exactly what you're feeding. You may find that some additional supplementation is needed to meet your herd's nutritional requirements.
It's been a mild week so far, and we saw some scattered showers around the state. How do things look over the next week? Nebraska Extension's Eric Hunt has the details.
Earlier this week, we had a chance to catch up with Livestock Analyst Kyle Bumsted to talk about the latest trends in the live and feeder cattle markets. Here’s our conversation from Wednesday afternoon.
CropTalk | Test for Soybean Cyst Nematode
This time of year, isn't just about harvest. It’s also a great time for soybean producers to think about soil testing.as combines and grain carts clear the fields; there's a perfect window to grab the soil probes and take some samples. Doing that now can help you stay ahead of Soybean Cyst Nematode and avoid potential issues in the 2026 growing season.
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