History of the Program

Market Journal began in 1999 as a series of "Smart Marketing" meetings held at Nebraska Extension offices across the state.  The emphasis of these meetings was the face-to-face interaction between agricultural producers and Nebraska Extension specialists and educators.

Live satellite broadcasts of the Smart Marketing seminars made it possible for the program to reach a larger, more widely dispersed audience.  The format of the seminars was expanded and the program was renamed Market Journal.

In 2000, Market Journal programs were made available via the Internet.  Recorded programs were edited, summarized, and archived for on-demand online viewing.

Market Journal began to augment studio segments with in-the-field interviews with agricultural producers and experts.  This updated format makes the best use of what television does best:  illustrate complex concepts with spoken words, images and moving pictures.

Agricultural producers liked the format and in 2002 Market Journal began to broadcast directly into the homes of producers via the satellite Dish Network (two one-hour programs twice each month).

On November 1, 2003, Market Journal was reformatted into a weekly 30-minute program, which continues to air on the Nebraska Educational Television Network.  Viewers can tune into the program Saturday mornings at 7:00 on NET1, Sunday mornings at 9:00 and Monday afternoons at 12:30 on NET2.

In the spring of 2014 Market Journal began airing across Canada on the Rural Channel, a cable network dedicated to rural programming.

Market Journal also airs across the United States on RFD-TV.  This coverage began in January 2016.